Things got a bit muddied when the aborted Nintendo+Sony deal resulted in Sony entering the console market on their own in earnest, but the folding of Sega and Nintendo’s refusal to stop doing their own thing (the graphical prowess of the Gamecube was kneecapped by their insistence on using weird proprietary discs based on mini-DVDs) meant that we eventually wound up once again with a heated two-horse race between Sony’s PlayStation 2 and Microsoft’s new Xbox. ![]() An entire generation of marketing was built on taking potshots across the road at the other company, trying to make them look bad while making yourself look cool. (If anything is a powerful testament to the power of brand loyalty, for instance, it’s the never ending Nintendo apologia even during the low days of the WiiU.)ĭeep brand loyalty has been ingrained into videogame culture since the days of the SNES and the Genesis. ![]() I feel like you’re underestimating the power of console brand loyalty, as well as how severely Microsoft fucked up with the announcement and launch of the Xbox One.
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